Meadham Kirchhoff

Meadham Kirchhoff is a label made up of two designers Edward Meadham and Benjamin Kirchhoff, after graduating from Central Saint Martins they launched a menswear label called "Benjamin Kirchhoff". However, this is juxtaposed to the Meadham Kirchhoff to the Spring/ Summer 2011 collection which solely focuses on womenswear. The designers have collaborated and have done a collection for Topshop.


At first glance the designers collection of spring 2011, was French maid, you get this impression through the way they used lace bonnets and tiaras. The use of tiaras brought forth imagery of royal, princess and feminine aesthetic. This imagery was further supported by the catwalks display of purple and pink flowers. However the idea femininity was soon juxtaposed as the collection appeared slightly stark and grungy. The collection presents pretty pink lace garments layered with strong kaki fabrics to show power in a female and this also translated through the models attitude. 


The designers use of translucent fabrics layered with solid fabrics, further provoked the idea that the collection could be marketed to a particular age group of young, carefree, possibly casual female with a strong sense of individuality. Although the collection appeared casual the end pieces of the show, showed long dresses that could be seen as smart, elegant wear. The designers used a variation of a bright, dark and pastel colour palette with summer yellows, vibrant reds, stark blacks combined with pastel pink and soft green. They combined these colours to create a bold statement and prints on the dresses, t-shirts and jackets. 


When going through the collection further I felt that the designers may have found inspiration from the 1970’s with the hippie vibe merging it with the 1990‘s punk.The collection at times appeared slightly overwhelming with the amount of layered fabrics and Victorian lace sleeves but this collection had centric graffiti prints on the iconic t-shirts and leather jackets which made the collection appear more so punk rock. This continued to reflect through the garments silhouette which was mainly loose fitted, except for the 
occasional waist definitions. Moreover, 
the designers used oversized cardigans 
and knitted knee length socks scrunched
 up at the ankles, worn along side bright 
sparkly shoes, this  emphasized the 
illusion of hippie/grungy punk silhouette.
The label’s stockiest Browns, Harvey Nichols,
 Liberty, The Shop at Bluebird, makes 
this brand to be a high end market 
audience with prices ranging from £200-£1800.